Customer Driven Company Paperback Counterpack Of 8 - Hardcover

Richard C. Whiteley, one of the world’s most sought-after speakers on the subject of customer service, is Vice Chairman and cofounder of The Forum Corporation, America’s leading experts on customer-focused quality.

Whiteley, vice president of the Forum Corporation, has based his book on Forum's research with 563 top executives in 44 different organizations. He seeks to provide managers with a step-by-step method for investigating, measuring, promoting, and rewarding product and service excellence that can lead to real customer loyalty. He first identifies the essential ingredients necessary to establish a customer-driven company such as creating a customer-keeping vision, saturating your company with the voice of the customer, etc. Whiteley then provides a set of "toolkits" to enable managers to identify how well their company is doing in the areas identified. A timely work, well organized and presented. Recommended for all business collections.
- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1991 Reed Business Information, Inc.