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Published by New York, NY, U.S.A.: The Free Press, 1994, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Books to Die For, The Woodlands, TX, U.S.A.
Book First Edition
Hardcover. Condition: Very Good. Dust Jacket Included. 1st Edition. VG/VG. First edition. 294 pp. DJ lightly rubbed with shallow edge creasing, curs. Top front corner has 1/2" open tear. Bottom page edges have black remainder mark. Spine cocked, tight. Interior bright, clean. No marks. Nice reading/reference copy.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: HPB-Movies, Dallas, TX, U.S.A.
Book
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Solr Books, Skokie, IL, U.S.A.
Book
hardcover. Condition: Good. There is light writing/highligting in this book. Fast Shipping - Each order powers our free bookstore in Chicago and sending books to Africa!.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards.How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case histories, from light beer to commercial jet liners, in which imitators such as Anheuser-Busch and Boeing prevailed over pioneers. He describes the marketing wars, court battles, and even personal vendettas that often resulted, and shows that imitators have several clear advantages. Pioneers are forced to spend heavily on both product and market development. They also risk making costly mistakes. Pioneers often aid in their own destruction, thrown into confusion by rapid growth, internal bickering, and the neverending search for expansion capital.Moreover, imitators do not have to risk expensive start-up costs or pursuing a market that does not exist, enabling them to quickly outmaneuver pioneers once the market is finally shaped. By patiently waiting on the sidelines while the innovator makes the mistakes, imitatorscan also usurp benefits from the test of time -- major defects in the product having been removed by the pioneer at an earlier stage in the game.Schnaars discusses the three basic strategies that successful imitators such as Microsoft, American Express, and Pepsi have used to dominate markets pioneered by others. First, some imitators sell lower-priced, generic versions of the pioneer's product once it becomes popular, as Bic did with ballpoint pens. Second, some firms imitate and improve upon the pioneer's product; for example, WordPerfect in the case of word processing software. Third, building on their capital, distribution, and marketing advantages that smaller pioneers cannot hope to match, imitators use the most prevalent strategy of all -- bullying their way into a pioneer's market on sheer power. In several cases a one-two-punch, or combination of strategies, is often utilized by the imitator to remove any doubt regarding their dominance in the market and in the eyes of the public.Schnaars concludes that the benefits of pioneering have been oversold, and that imitation compels recognition as a legitimate marketing strategy. It should be as much a part of a company's strategic arsenal as strategies for innovation.
Published by Old Tappan, New Jersey, U.S.A.: Free Pr, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Book
Hardcover. Condition: Good. Dust Jacket Condition: Very Good. Hardback in good condition with very good dust jacket. Underlining and writing inside.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: medimops, Berlin, Germany
Book
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Published by The Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780029281055.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Lincbook, Foster, RI, U.S.A.
Book
Hardcover. Condition: As New. Free Press, 1994. As new. , Hardcover, Bright, clean, tight, in dust jacket. Remainder mark on bottom edge. Out-of-print and antiquarian booksellers since 1933. We pack and ship with care. Book.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Lincbook, Foster, RI, U.S.A.
Book
Hardcover. Condition: As New. Free Press, 1994. As new. , Hardcover, Bright, clean, tight, in dust jacket. Remainder mark on bottom edge. Out-of-print and antiquarian booksellers since 1933. We pack and ship with care. Book.
Published by Simon and Schuster, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Ammareal, Morangis, France
Book
Hardcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1994. Ammareal gives back up to 15% of this book's net price to charity organizations.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Hardcover. Condition: new. New Copy. Customer Service Guaranteed.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Hardcover. Condition: new. New. Fast Shipping and good customer service.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: Wizard Books, Long Beach, CA, U.S.A.
Book
Hardcover. Condition: new. New.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Book
Hardcover. Condition: New.
Published by Free Press, 1994
ISBN 10: 0029281059ISBN 13: 9780029281055
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Book
Condition: New. New. In shrink wrap. Looks like an interesting title! 1.1.