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Published by McGraw-Hill Education (edition 6), 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Fair. 6. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: HPB-Red, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: HPB-Red, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: New Legacy Books, Annandale, NJ, U.S.A.
Book
Condition: Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. 6. Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Jenson Books Inc, Logan, UT, U.S.A.
Book
hardcover. Condition: Acceptable. This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
Published by Mcgrawhill Sp, 2009
ISBN 10: 0071263934ISBN 13: 9780071263931
Seller: medimops, Berlin, Germany
Book
Condition: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Byrd Books, Austin, TX, U.S.A.
Book
Hardcover. Condition: very good. In Used Condition.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Hardcover. Condition: very good. Very Good Copy. Customer Service Guaranteed.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Book
Hardcover. Condition: very good. Purchase pre-owned books for prompt service and customer satisfaction.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Campbell Bookstore, Austin, TX, U.S.A.
Book
Condition: very good.
Published by Mcgraw Hill Higher Education, 2002
ISBN 10: 0071199144ISBN 13: 9780071199148
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Book
Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability.
Published by Mcgraw Hill Higher Education, 2002
ISBN 10: 0071199144ISBN 13: 9780071199148
Seller: SMASS Sellers, IRVING, TX, U.S.A.
Book
Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also.
Published by Campus, 1992
ISBN 10: 3593344645ISBN 13: 9783593344645
Seller: Antiquariat Buchhandel Daniel Viertel, Diez, Germany
Book
8° Gebundene Ausgabe. Condition: Gut. 240 S. in gutem Zustand. Widmung im Vorsatzblatt. 31026 ISBN 9783593344645 Sprache: Deutsch Gewicht in Gramm: 437.
Published by The McGraw-Hill Company, 2002
ISBN 10: 0071199144ISBN 13: 9780071199148
Seller: Majestic Books, Hounslow, United Kingdom
Book
Condition: Used. pp. 624.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: One Planet Books, Columbia, MO, U.S.A.
Book
Hardcover. Condition: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Published by Mcgraw-Hill Professional Auflage: 3. A. (1. August 2002), 2002
ISBN 10: 0071199144ISBN 13: 9780071199148
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Hardcover. Condition: gut. Auflage: 3. A. (1. August 2002). Analysis of services marketing practice and strategy, with business-to- business examples. Third edition. "Services Marketing, 3rd Edition", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text offers part openers that sequentially build the model gap by gap. Each part of this book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy, and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition. Dienstleistungsmanagemen Manfred Bruhn Heribert Meffert In deutscher Sprache. 668 pages.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Hafa Adai Books, Plainfield, IL, U.S.A.
Book
Condition: very good.
Published by Campus, 1992
ISBN 10: 3593344645ISBN 13: 9783593344645
Seller: Antiquariat Jochen Mohr -Books and Mohr-, Oberthal, Germany
Book
hardcover. Condition: Sehr gut. 240 Seiten 9783593344645 Wir verkaufen nur, was wir auch selbst lesen würden. Sprache: Deutsch Gewicht in Gramm: 437.
Published by Mcgraw-Hill Publ.Comp., 2000
ISBN 10: 0071169946ISBN 13: 9780071169943
Seller: Buchpark, Trebbin, Germany
Book
Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 656 | Sprache: Englisch.
Published by Campus, 1992
ISBN 10: 3593344645ISBN 13: 9783593344645
Seller: Buchpark, Trebbin, Germany
Book
Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. Außen: Kleiner Riss, angestoßen, Klebereste / Klebespuren. Innen: gewellt / Feuchtigkeitsschaden. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 240 | Sprache: Deutsch.
Published by Campus Verlag Gmbh, 1992
ISBN 10: 3593344645ISBN 13: 9783593344645
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Hardcover. Condition: gut. 1992. Aufgrund der individuell unterschiedlichen Erwartungshaltungen und -maßstäbe der Kunden bzw. der dort handelnden Personen (zum Beispiel die Mitglieder eines buying-centers oder eines Projektteams beim Kundenunternehmen) sind auch erhebliche Unterschiede in der Auswirkung auf die Wahrnehmung der vom liefernden Unternehmen gebotenen Leistung zu erwarten. So sind beispielsweise Kunden mit einem durchweg hohen Erwartungsniveau weitaus schwieriger zufriedenzustellen als Kunden mit einem niedrigeren Erwartungsniveau. Die Erwartungen eines Kunden im business to business-Marketing können im wesentlichen durch die folgenden Faktoren geprägt werden Qualitätsservice. Was Ihr Kunden erwarten - was Sie leisten müssen. [Gebundene Ausgabe] Valerie A. Zeithaml (Autor), A. Parasuraman (Autor), Leonard L. Berr ISBN-10 3-593-34464-5 / 3593344645 ISBN-13 978-3-593-34464-5 / 9783593344645 Qualitätsservice Übersetzer J H Rastalsky Maße 228 x 152 mm Einbandart gebunden Kundendienst Kundendienst Assistance Kundenzufriedenheit CRM Customer Relations Customer Relationship Management Dientsleistungen Services Qualitaetsservice Was Ihr Kunden erwarten - was Sie leisten muessen. Der Kunde muß erhalten, was er wuenschen darf Qualitätsservice. Was Ihr Kunden erwarten - was Sie leisten müssen. Der Kunde muss erhalten, was er wünschen darf In deutscher Sprache. 240 pages.
Published by Campus, 1992
ISBN 10: 3593344645ISBN 13: 9783593344645
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Condition: gut. Rechnung mit MwSt - Versand aus Deutschland pages.
Published by Campus, 1992
ISBN 10: 3593344645ISBN 13: 9783593344645
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Condition: gut. Rechnung mit MwSt - Versand aus Deutschland pages.
Published by Campus, 1992
ISBN 10: 3593344645ISBN 13: 9783593344645
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Condition: gut. Rechnung mit MwSt - Versand aus Deutschland pages.
Published by Campus, 1992
ISBN 10: 3593344645ISBN 13: 9783593344645
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Condition: gut. Rechnung mit MwSt - Versand aus Deutschland pages.
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Book
hardcover. Condition: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Published by McGraw-Hill Education, 2012
ISBN 10: 0078112052ISBN 13: 9780078112058
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Book
Hardcover. Condition: new. Brand New Copy.