Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form.
"synopsis" may belong to another edition of this title.
- PublisherPepin Pr
- Publication date2004
- ISBN 10 9057680548
- ISBN 13 9789057680540
- BindingPaperback
- Number of pages408
-
Rating