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To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories , or footwear business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
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About the Author:
Toby Meadows is founder of TNM Consultancy, working with small to medium labels, chain stores, and designer retailers.
Toby is a Director of womenswear label Belle & Bunty and Visiting Lecturer at the London College of Fashion. He is consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia), and Inkubaator (Estonia).
Toby is a Director of womenswear label Belle & Bunty and Visiting Lecturer at the London College of Fashion. He is consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia), and Inkubaator (Estonia).
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- PublisherLaurence King Publishing
- Publication date2019
- ISBN 10 1786274213
- ISBN 13 9781786274212
- BindingPaperback
- Number of pages224
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How to Set Up Run a Fashion Label: Third Edition, Updated and Expanded
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Book Description Paperback. Condition: new. Paperback. To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories or footwear business.Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia). To run a successful fashion label you need to know about business as well as design. In this new edition of his bestselling book, Toby Meadows presents a no-nonsense guide to running your own business, from marketing and PR to manufacturing your collection and finding finance. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781786274212
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