About the Author:
Clive Veroni is a leading marketing strategist. He is a consultant on brand positioning, marketing strategies, new product development, and advertising to a wide variety of blue-chip clients across North America. In 1999, he founded Leap Consulting, and prior to that he had a successful advertising career that included working on the launch of the IBM PS2 and the launch of the Apple Think Different” campaign in Canada. He lives in Toronto.
Review:
In an approachable, entertaining, highly readable manner Clive Veroni takes us into the world of tribal consumers, big data, open branding, permission marketing, and the rise of individualized targeting. As such he takes us into the world of the future in political and commercial marketing campaigns. Enjoy the read, but ponder the implications! (Dr. Alan C. Middleton, Executive Director, Schulich Executive Education Centre (SEEC) 2014-07-08)
Clive Veroni recasts the rules for marketing and branding in the digital age — a smart, entertaining romp lush with insight and example. Read it and reap. (William Thorsell, Editor in chief, Globe and Mail 1989–1999 2014-07-08)
Years ago, backroom political hacks embraced modern consumer marketing techniques and promptly changed the face of politics for ever. In Spin, Clive Veroni brilliantly illuminates how marketers have now turned to political operatives to learn how moving minds can also move products. Chock full of real life case studies, Veroni’s thoughtful and flawless prose tells a powerful story. This is a must-read for marketers. (Terry Fallis, author of Best Laid Plans and No Relation 2014-07-08)
Whether you're looking to win votes or customers in our digital age, Spin is well worth a read. (Jay Robb Hamilton Spectator 2014-10-14)
Delightfully captivating and riveting, this is a must-read for marketers and political strategists and is highly recommended for all consumers. (Publishers Weekly 2014-11-01)
Veroni’s thesis is timely and apt. (Benjamin Leszcz National Post 2014-11-07)
. . . interesting and thought-provoking. (Globe and Mail 2014-10-10)
. . . elegantly written, smart, and substantive. (The Hill Times 2014-09-29)
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