The Thrive Diet: The Whole Food Way to Lose Weight, Reduce Stress, and Stay Healthy for Life - Hardcover

Brendan Brazier is a professional Ironman triathlete and creator of VEGA, an award-winning whole food plant-based nutritional product line that's available in natural and health food outlets. The 2003 and 2006 Canadian 50km Ultra Marathon Champion, he is a renowned speaker and sought-after presenter throughout North America. Brazier testified in 2006 before the United States Congress about the significant social and economic benefits that can be achieved by improving personal health through better diet. In 2007 he was named one of The 25 Most Fascinating Vegetarians by VegNews Magazine . He lives in Vancouver, Canada.

"The Thrive Diet is a life-changing book! The nutrition approach that Brendan lays out for you is amazing in its own right, but he has backed it all with powerful facts. If you want to reduce stress, feel great, eat well, and attain your healthiest you ever, get this book." -- Jon Hinds, founder/owner of Monkey Bar Gymnasium, former NBA Strength Coach, advisor to MLB and NFL teams, and Hollywood trainer

"The Thrive Diet is an authoritative guide to outstanding performance, not just in top-level athletics, but in day-to-day life. Written by one of the world's leading authorities on nutrition for professional athletes, it brings sports enthusiasts to their peak and helps everyone--athlete or not--to recover from stress and feel their best." -- Neal D. Barnard, MD, president, Physician's Committee for Responsible Medicine

"The Thrive Diet is an inspiring read not just for athletes but for anyone looking for more energy, vibrancy and just to feel and even look better. Brendan legitimizes this way of living with easy to understand research, common sense and most importantly through his own trial and error. This is a great book!" -- Sarma Melngailis, cofounder of Pure Food and Wine restaurant and coauthor of Raw Food Real World

"The Thrive Diet is packed with invaluable information that can assist anyone at any level." -- Bruny Surin, third-fastest human ever, Olympic gold medalist--4 x 100 meter relay, Atlanta 1996

"Brendan Brazier tells a very important story, one that is vital for the thousands, even millions, of individuals who train for athletics only to unnecessarily harm their body and therefore performance through poor nutrition. The Thrive Diet is a must read." -- T. Colin Campbell, Ph.D., author of the bestselling The China Study

"Brendan's knowledge is second to none. I read The Thrive Diet and was enthralled that, after reading so many books and meeting with so many experts, Brendan was able to explain his thoughts on nutrition in such a clear and insightful way. I only hope my competition doesn't read this book until after I'm done competing." -- Simon Whitfield, Olympic gold medalist--triathlon, Sydney 2000

"Ironman triathlete Brazier is proof that you can compete as a vegan; his `whole foods' diet uses more parts of the plant than processed, refined foods. As a result, it is more nutritious and more fibrous, which is good for digestion and filling one up with fewer calories. Plant foods are also ecologically sound because animal processing increases methane production and uses existing plant resources inefficiently. To boot, some studies have shown that a vegan diet reduces inflammation in arthritis and fibromyalgia, as well as high blood sugar and high blood pressure. The extremely vigorous exercise plan can be toned down for the rest of us. Ideal for dieters who want to reduce their carbon footprint and get healthy at the same time." -- Library Journal, starred review

"Like the nutrient-rich whole foods he advocates, Brendan Brazier's The Thrive Diet is filled with powerful information that will forever change the way you address life's daily speed bumps. Whether professional athlete or weekend jogger, if you are serious about improving you health or athletic performance, you owe it to yourself to listen carefully to Brazier's advice." -- Joseph Connelly, founder and publisher, VegNews magazine

"Quite simply, The Thrive Diet is the most comprehensive nutrition and lifestyle program we've ever seen. In addition, and completely unique to a `diet' book, The Thrive Diet is an ecological sensible one." -- The G Living Network, gliving.com

"[Brazier's] simple, easy-to-swallow book is guaranteed to be stress-free." -- VegNews magazine