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Book Description Paperback. Condition: new. Paperback. Amazons business model is deceptively simple: Make online shopping so easy and convenient that customers wont think twice. It almost can be summed up by the button on every page: Buy now with one click.Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezoss rise from computer nerd to world-changing entrepreneur.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazons ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781591845850
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