Production For Graphic Designers - Hardcover

Computer technology has revolutionized the work of graphic designers and production professionals. To keep pace with those far-reaching changes, Production for Graphic Designers, Alan Pipes's classic text on print production enters the computer age. Completely revised and redesigned, this new edition covers the most up-to-date technological advances in graphic and print production, fully explaining all the standard prepress and printing processes including detailed coverage of computer direct-to-plate offset and small-run on-demand color xerography.

Production for Graphic Designers gives clearly written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of illustrations, layout and proofing - in both computerized and conventional settings. The author cuts through the technical jargon of downloading, HTML, search engines, and websites to show the exciting opportunities that going on-line offers designers. The author also gives practical advice on common problems by using "hot tips and cool tricks" boxes, as well as showcasing the work of the top pioneers in six different fields of graphic design with six "Design Trailblazer" spreads. This complete guide to computer age print production, Production for Graphic Designers is an essential purchase for graphic designers of all levels of expertise, users of direct-to-plate software, and anyone changing from old to new technology.