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Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses - Hardcover

Dezenhall, Eric

 
9781573927192: Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses
Hardcover
ISBN 10: 1573927198 ISBN 13: 9781573927192
Publisher: Prometheus Books, 2003
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Explores the personalities, conflicts, and motivations involved in media attacks on corporations and well-known people, and presents a communication approach to slowing, reversing, and preventing such situations. Examines the psychology of the attacker, notorious recent cases, the role of the news m

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From the Publisher:
"This is a well-written, powerful, and important book. . . .While Dezenhall concentrates on individual victims...it ultimately becomes clear that the real "'Em" in the title is all of us." -- Michael Fumento, Senior Fellow, The Hudson Institute, and author of SCIENCE UNDER SIEGE
About the Author:
Eric Dezenhall is a founding partner of Nichols/Dezenhall, a Washington, DC firm that oversees hard news media relations, crises, and marketplace assaults. A graduate of Dartmouth College, he also served in Ronald Reagan's White House Office of Communications.

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  • PublisherPrometheus Books
  • Publication date2003
  • ISBN 10 1573927198
  • ISBN 13 9781573927192
  • BindingHardcover
  • Number of pages293
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9781591020479: Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses

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ISBN 10:  1591020476 ISBN 13:  9781591020479
Publisher: Prometheus Books, 2003
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