Marketing Your Small Business Made E-Z (Made E-Z Guides) - Softcover

Dr. William Cohen is Chairman of the Marketing Department at California State University, Los Angeles, and the author of 40 books translated into 11 languages, including the best-seller How to Make It Big As A Consultant. In 1999, the Academy of Marketing Science designated Dr. Cohen one of the four "Great Teachers in Marketing." Dr. Cohen has helped over one thousand small businesses develop their markets and increase their sales.

Dr. Marshall Reddick, created and taught for 30 years one of the first entrepreneurship programs in the nation at California State University, Los Angeles. He has helped thousands of individuals start and market their own businesses. He has personally started 20 companies, and currently owns and operates several million dollar businesses.