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Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
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- PublisherPearson
- Publication date2019
- ISBN 10 1292227192
- ISBN 13 9781292227191
- BindingPaperback
- Edition number3
- Number of pages616
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Marketing: Real People, Real Decisions
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Marketing: Real People, Real Decisions
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Book Description Paperback. Condition: Brand New. 3rd edition. 616 pages. 10.43x7.68x1.18 inches. In Stock. Seller Inventory # zk1292227192
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Marketing (Paperback)
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Pearson Education Limited, Harlow
(2019)
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Book Description Paperback. Condition: new. Paperback. Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know whats happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781292227191
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