Personal Branding For Dummies - Softcover

The fast and easy way to create and maintain your personal brand

Whether searching for a first job, exploring a career change, or looking to be more visible and successful in your current career, creating a clear and concise image, respected reputation, and high profile status is critical. With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.

• Behold the power of branding — get an overview of how corporations and celebrities use branding and how you, too, can position yourself for success

• Getting to know you — figure out what your brand should be by spelling out your values, passion, strengths, and skills; determining your target audience; and writing your personal brand strategy plan

• Start spreading the news — announce your brand to the world with a communication plan that'll reach your audience, boost your reputation, and achieve clarity, consistency, and constancy

• Shape your brand — discover how to dress the part of your personal brand, develop appropriate marketing materials, and tailor your brand to fit a new culture when your career takes you overseas

Open the book and find:

• Advice on discovering your personal brand

• Visual, language, and auditory elements of successful brands

• Case studies in personal branding success

• How to build a personal brand communication plan

• Ways to use social media to communicate your brand online

• Guidance on building and nurturing your network

• The importance of distinguishing yourself from the competition

Learn to:

• Build your personal brand to authentically stand out from the crowd

• Transform your image to communicate a clear and concise message

• Tap into the power of social media to showcase your brand

• Craft a winning strategy to launch your personal brand

Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.