Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.
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About the Author:
Chris Stiehl is a market-research and strategic-consultant for companies like Palm, Cisco, LifeScan (Johnson & Johnson) and other high tech companies. With over 30 years of experience Stiehl has worked in product design, competitive intelligence and market research for, PG&E, Polaroid Corporation, B.F. Goodrich, and the Cadillac Motor Car Division of GM, including participating on their winning Malcolm Baldrige National Quality Award team. Chris has taught at the University of Michigan, Harvard University, UC San Diego, and UC Berkeley.
Henry DeVries is founder of the New Client Marketing Institute. He has
coached thousands of companies on how to fi nd new customers. Henry has served as member of the executive education faculty at UC San Diego over 20 years, completed specialized studies at Harvard Business School. Th e author of Self-Marketing Secrets and Client Seduction, Henry is a sought-after speaker where he reveals in fun and humorous ways more than 1,000 pragmatic strategies to achieve marketing returns of 400% to 2,000%.
"About this title" may belong to another edition of this title.
- PublisherWbusiness Books
- Publication date2008
- ISBN 10 0832950165
- ISBN 13 9780832950162
- BindingHardcover
- Number of pages288
- EditorNull
- IllustratorNull
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