Selling Online: How to Become a Successful E-Commerce Merchant - Softcover

Since teaming up in 1994, internationally recognized e-commerce analysts Jim Carroll and Rick Broadhead have played a key role in educating consumers on the Internet, business and new technology. They have co-authored an astonishing 29 books, many of which feature partnerships with prominent Internet and technology firms, including Sprint, IBM, Visa and Excite.

Retailer dot-coms are very much in the news today, with companies collapsing and their value dropping on the stock market. But, according to internationally known e-commerce analysts Carroll and Broadhead, "far from being dead, e-business is thriving." In this practical guide, the authors take readers through a five-step process for creating an online store: planning, preparation, development, education, and refinement. Using illustrations of businesses on the web (including Staples.com, Yahoo Store, and Amazon.com), the authors explain how to design a user-friendly web site and describe such desirable design elements as easy navigation, search functionality, and fast download times. In case studies, retail dot-com owners describe their businesses, discuss what makes their companies successful, and offer advice to aspiring entrepreneurs. "E-Facts" presented throughout the book provide demographics and statistics related to e-commerce. This informative and very timely book is recommended for business collections in public and academic libraries. Lucy Heckman, St. John's Univ. Lib., Jamaica, NY
Copyright 2001 Reed Business Information, Inc.