Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
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"The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice."
―Nicci Dent, director of fundraising, Médecins Sans Frontières/Doctors Without Borders, Sydney, Australia
"A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships."
―Adrian Sargeant, professor of nonprofit marketing and fundraising, Bristol Business School, UK, Adjunct Professor of Philanthropy, Indiana University Center on Philanthropy
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Book Description Paperback. Condition: new. Paperback. If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matterswhat fundraisers everywhere need to knowthere would be only a small number of true gems deserving of the description, nuggets of information. Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick andmore importantlywhat makes them give. If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters-what fundraisers everywhere need to know-there would be only a small number of true gems deserving of the description, "nuggets of information. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780787983147