From .Com to .Profit: Inventing Business Models That Deliver Value and Profit - Hardcover

Earle, Nick; Keen, Peter G. W.

2.67

9 ratings by Goodreads

9780787954154: From .Com to .Profit: Inventing Business Models That Deliver Value and Profit

Hardcover

ISBN 10: 0787954152 ISBN 13: 9780787954154

Publisher: Jossey-Bass, 2001

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Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit.

Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade.

Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web.

Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

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About the Author:

NICK EARLE is president of Hewlett-Packard's E-Services.Solutions organization, HP's in-house incubator. Earle and his team are responsible for driving the company's Internet strategy. Their mission includes forming strategic alliances with innovative companies that are building new business models for the Net economy. Earle was profiled in Fortune magazine as "HP' s New E-vangelist," where his role was said to represent "a revival of an HP tradition: embracing mavericks." PETER KEEN is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.

From AudioFile:

The Internet bubble burst on March 10, 2000--the same year this book was published. Six years have passed since its publication--Internet years are really the equivalent of dog years--and you have to wonder whether the material is relevant for today's e-business entrepreneur. Much of the advice, such as "Perfect your logistics" and "Harmonize your channels," seems quaint and reminiscent of the days when b.s. ruled the stock market. However, some of the underlying principles (or "value imperatives," as they're unfortunately titled) still ring true and are worth reviewing for e-commerce success. Eric Conger reads in a commanding and convincing style. R.W.S. � AudioFile 2006, Portland, Maine-- Copyright � AudioFile, Portland, Maine

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