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Your one-stop guide to marketing, accounting, security, and more
An online business has specific needs and this handy guide covers every one. Find out how to design a buyer-friendly Web site, make sure your business is legal, protect it from cyber-thugs, boost sales with search engine optimization, and more.
Discover how to
Joel Elad was a fan of the Internet before most people ever heard of the World Wide Web. He sells online as an eBay PowerSeller with an impeccable customer satisfaction rating; he’s a ProMerchant on Amazon; and he runs his own e-commerce business, NewComix.Com, which has focused on selling new comic books, Japanese manga, DVDs, and action figures over the Web since 1998. He is the lead instructor for the Learning Annex in New York and California for classes regarding eBay and advanced Internet sales, and he’s an educational specialist trained by eBay. He is also a contributor to Entrepreneur magazine and SmartBiz.com.
While at UCLA earning a bachelor’s degree in computer science and engineering, Joel co-founded his first Internet company, Resonance Internet Marketing. After graduation, he joined companies like IBM Global Services, where he performed software design, development, testing, and maintenance for e-commerce applications for global firms as well as internal IBM divisions.
After earning his MBA from the University of California–Irvine with an emphasis on entrepreneurship and information technology, Joel co-authored two best-selling books focusing on selling online. He’s now a consultant to e-commerce companies, a trainer to thousands of eager students in seminars and workshops, and a guide for helping people reach the freedom they can enjoy by growing their sales and establishing their own online presence.
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