Items related to The Focus Group Guidebook (Focus Group Kit)
Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
"synopsis" may belong to another edition of this title.
About the Author:
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1997
- ISBN 10 0761908188
- ISBN 13 9780761908180
- BindingPaperback
- Edition number1
- Number of pages120
- Rating
Buy New
Learn more about this copy
US$ 78.82
Shipping:
US$ 4.13
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
THE FOCUS GROUP GUIDEBOOK (FOCUS
Published by
SAGE Publications, Inc
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.51. Seller Inventory # Q-0761908188
Buy New
US$ 78.82
Convert currency
Stock Image
The Focus Group Guidebook (Focus Group Kit)
Published by
SAGE Publications, Inc
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Feb2416190162615
Buy New
US$ 100.30
Convert currency
Stock Image
The Focus Group Guidebook
Published by
SAGE Publications Inc
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Paperback / softback
Quantity: 15
Seller:
Rating
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780761908180
Buy New
US$ 102.99
Convert currency
Stock Image
The Focus Group Guidebook
Published by
Sage Publications
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780761908180_lsuk
Buy New
US$ 102.68
Convert currency
Seller Image
Focus Group Guidebook
Published by
SAGE Publications, Inc
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Softcover
Quantity: 4
Seller:
Rating
Book Description Condition: New. Seller Inventory # 749000-n
Buy New
US$ 114.18
Convert currency
Stock Image
The Focus Group Guidebook
Published by
SAGE Publications Inc
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780761908180
Buy New
US$ 105.97
Convert currency
Stock Image
The Focus Group Guidebook (Focus Group Kit): Focus Group Guidebook v. 1
Published by
Sage Publications, Inc 1997-07-24
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Paperback
Quantity: 10
Seller:
Rating
Book Description Paperback. Condition: New. Seller Inventory # 6666-IUK-9780761908180
Buy New
US$ 101.58
Convert currency
Stock Image
The Focus Group Guidebook: Vol 1
Print on Demand
Seller:
Rating
Book Description Paperback. Condition: Brand New. 1st edition. 103 pages. 10.25x7.25x0.25 inches. In Stock. This item is printed on demand. Seller Inventory # __0761908188
Buy New
US$ 108.96
Convert currency
Stock Image
The Focus Group Guidebook (Focus Group Kit)
Published by
SAGE Publications, Inc
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9780761908180
Buy New
US$ 125.00
Convert currency
Seller Image
Focus Group Guidebook
Published by
SAGE Publications, Inc
(1997)
ISBN 10: 0761908188
ISBN 13: 9780761908180
New
Softcover
Quantity: 4
Seller:
Rating
Book Description Condition: New. Seller Inventory # 749000-n
Buy New
US$ 125.56
Convert currency