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Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.
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From the Publisher:
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
From the Author:
Jurgen Wolff publishes Brainstorm, a newsletter focusing on creativity in business, and teaches creativity at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books, as well as a scriptwriter for film and television.
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- PublisherVirgin Books
- Publication date2010
- ISBN 10 0753509938
- ISBN 13 9780753509937
- BindingPaperback
- Number of pages240
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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) [Soft Cover ]
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Do Something Different. Proven Marketing Techniques to Transform Your Business
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