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""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
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About the Author:
Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).
Review:
""Haig intelligently discusses how multi-million dollar advertising campaigns launching new brands can sink without a trace. ... Learn from other's mistakes."" -- Library Journal
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- PublisherKogan Page Business Books
- Publication date2005
- ISBN 10 0749444339
- ISBN 13 9780749444334
- BindingPaperback
- Number of pages310
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BRAND FAILURES: THE TRUTH ABOUT
Published by
Kogan Page Business Books
(2005)
ISBN 10: 0749444339
ISBN 13: 9780749444334
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Softcover
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.84. Seller Inventory # Q-0749444339
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Published by
Kogan Page Business Books
(2005)
ISBN 10: 0749444339
ISBN 13: 9780749444334
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: New. Seller Inventory # Abebooks104600
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