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* Restructured and fully updated new edition
"synopsis" may belong to another edition of this title.
About the Author:
Roger Bennett is at the Department of Business Studies at London Guildhall University and has published extensively.
Review:
Reviews of the second edition: ""Well written overview. . . Will appeal to serious students and practitioners owing to its well researched and detailed analysis. What is particularly impressive is the inclusion of well-documented examples."" -- Choice ..."" An easily read introduction to international marketing."" -- Journal of Marketing Management
"About this title" may belong to another edition of this title.
- PublisherKogan Page Business Books
- Publication date2002
- ISBN 10 0749438088
- ISBN 13 9780749438081
- BindingPaperback
- Edition number3
- Number of pages362
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International Marketing
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(2002)
ISBN 10: 0749438088
ISBN 13: 9780749438081
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International Marketing: Strategy Planning, Market Entry & Implementation
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Kogan Page
(2002)
ISBN 10: 0749438088
ISBN 13: 9780749438081
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International Marketing : Strategy, Planning, Market Entry and Implementation
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International Marketing
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ISBN 10: 0749438088
ISBN 13: 9780749438081
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International Marketing
Published by
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ISBN 10: 0749438088
ISBN 13: 9780749438081
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780749438081. Seller Inventory # 9853812
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International Marketing: Strategy Planning, Market Entry & Implementation
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(2002)
ISBN 10: 0749438088
ISBN 13: 9780749438081
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780749438081. Seller Inventory # 8979566
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International marketing. Strategy planning, market entry & implementation.
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Book Description Softcover. 3. ed. 362 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9780749438081 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2312164
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International Marketing: Strategy, Planning, Market Entry and Implementation
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(2002)
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ISBN 13: 9780749438081
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International Marketing: Strategy, Planning, Market Entry and Implementation
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International Marketing: Strategy, Planning, Market Entry and Implementation
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(2002)
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ISBN 13: 9780749438081
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