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On Her Own Ground: The Life and Times of Madam C.J. Walker - Hardcover

 
9780684825823: On Her Own Ground: The Life and Times of Madam C.J. Walker
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Written by her great-great-grandaughter, the biography of one of history's great entrepreneurs and philanthropists, Madam C. J. Walker, is told through personal letters, records, and never-before-seen photographs from the family collection. 50,000 first printing.

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Review:
She was the daughter of slaves, married at 14, a widow with a baby daughter at 20. But, by the time that she was 40, Madam C.J. Walker (1867-1919) was making as much money as a white corporate executive, thanks to her popular hair-care products for black women and her brilliance at marketing them. She created a workforce of sales agents that gave African American women job options other than being washerwomen or domestics. As her prominence and wealth increased, she became a generous benefactor of black educational institutions, and such a staunch supporter of the antilynching movement that the State Department labeled her a "race agitator" and denied her a passport in 1919. Yet, she had plenty of time for fun, too; she built a lavish mansion (near John D. Rockefeller's) in Irvington-on-Hudson, New York, and her daughter Lelia entertained the Harlem Renaissance elite in a spectacular Manhattan townhouse that was renovated with revenues from the company's New York branch. Author A'Lelia Bundles, a veteran television journalist and Madam Walker's descendant, reminds us that controversy over straightened hair has raged within the black community for a century, and that the businesswoman insisted that her aim never was to "de-kink" her customers' tresses, but instead to "grow" them through proper care, frequent washing, and improved nutrition. Bundles seamlessly weaves together her great-great-grandmother's remarkable personal odyssey with the broader outlines of African American struggle in the early 20th century, to create a colorful biography that's also a fascinating social history. --Wendy Smith
About the Author:
A'Lelia Bundles is the former Washington deputy bureau chief for ABC News and was an award-winning network news producer with ABC and NBC for more than twenty years. She is the author of numerous essays, articles and encyclopedia entries about Madam C. J. Walker and a young adult book, Madam C. J. Walker, which won an American Book Award. She lives in Alexandria, Virginia.

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  • PublisherScribner
  • Publication date2001
  • ISBN 10 0684825821
  • ISBN 13 9780684825823
  • BindingHardcover
  • Number of pages416
  • Rating

Other Popular Editions of the Same Title

9780743431729: On Her Own Ground: The Life and Times of Madam C.J. Walker (Lisa Drew Books (Paperback))

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ISBN 10:  0743431723 ISBN 13:  9780743431729
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  • 9781529345506: Self Made: The Life and Times of Madam C. J. Walker

    John M..., 2020
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