Items related to ECONOMICS OF MODERN BUSINESS
Outdated management techniques cannot be expected to cope with the complex problems of modern business. Today's managers must be more flexible, knowledgeable and competitive than they have been, and have a greater understanding of the structure of their organization. In this completely revised and updated second edition of a widely adopted textbook for business students, the authors examine contemporary management issues. A special feature is its successful integration of introductory financial analysis with microeconomic theory. This book includes extensive analysis of: . * Financial markets. * Distribution channels. * Industrial Relations. * Government industry policies. The emphasis is on industrial factors, but the book also demonstrates the significant importance of market forces in business decision-making. The first edition was The Economics of Modern Business by W.D.Reekie and D.E.Allen
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About the Author:
Jeff Crook is the author of the previous Jackie Lyons novel, The Sleeping and the Dead, as well as several other novels including Sword of the Prophet. He is a native and lifelong resident of the city of Memphis.
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- PublisherJohn Wiley & Sons
- Publication date1991
- ISBN 10 0631172157
- ISBN 13 9780631172154
- BindingPaperback
- Number of pages416
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The Economics of Modern Business
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