Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.
The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.
"synopsis" may belong to another edition of this title.
What theories, institutions, and empirics set media industries apart from others?
Recent academic research has succeeded in defining media economics as a unique field that has its own theories, evidence, and policies. Understanding the media is of high importance for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. This volume spans the large scope of media economics while simultaneously offering in-depth analysis of particular topics. The economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies receive authoritative treatment. For those who want to start research in media economics, it is a powerful introduction.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Condition: New. Book is in NEW condition. 1.58. Seller Inventory # 0444636854-2-1
Book Description Condition: new. Questo è un articolo print on demand. Seller Inventory # 824ab722ef43cb5b18e5453862dd1cce
Book Description Hardcover. Condition: Brand New. 1st edition. 256 pages. 9.25x7.50x0.75 inches. In Stock. Seller Inventory # __0444636854
Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780444636850
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 1.58. Seller Inventory # 353-0444636854-new