International Business: Themes and Issues in the Modern Global Economy - Softcover

Johnson, Debra; Turner, Colin

9780415248907: International Business: Themes and Issues in the Modern Global Economy

Softcover

ISBN 10: 0415248906 ISBN 13: 9780415248907

Publisher: Routledge, 2003

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
� aiding the globalization of SMEs: the OECD's Bologna Charter
� China and the WTO
� the pharmaceutical industry and the developing world
� RUGMARK: social labelling in action
� the Argentinian financial crisis
�environmental profile of Matsushita Electrical Industrial Company.

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About the Author:

Debra Johnson is Senior Lecturer at Hull University, UK.

Colin Turner is Senior Lecturer in International Strategic Management at Heriot-Watt University, UK. He has published extensively within the broad field of International Management.

Review:

'The focus of this book is on multinational enterprises (MNEs) and how they contribute to the increasing economic interdependence (or "globalization") of the world. Johnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' Alan M. Rugman 'A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' Dr John Ellis, Bournemouth Business School

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