Marketing Planning and Strategy Case Book with InfoTrac College Edition - Softcover

Jain, Subash C.

9780324072990: Marketing Planning and Strategy Case Book with InfoTrac College Edition

Softcover

ISBN 10: 0324072996 ISBN 13: 9780324072990

Publisher: Cengage Learning, 2000

This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.

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About the Author:

Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.

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