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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less - Softcover
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces
-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable
-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable
"synopsis" may belong to another edition of this title.
About the Author:
Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.
Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).
Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).
"About this title" may belong to another edition of this title.
- PublisherSt. Martin's Griffin
- Publication date1984
- ISBN 10 0312077319
- ISBN 13 9780312077310
- BindingPaperback
- Number of pages128
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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
Published by
St. Martin's Griffin
(1984)
ISBN 10: 0312077319
ISBN 13: 9780312077310
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Better Brochures, Catalogs and Mailing Pieces : A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less
Published by
St. Martin's Press
(1984)
ISBN 10: 0312077319
ISBN 13: 9780312077310
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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
Published by
St. Martin's Griffin
(1984)
ISBN 10: 0312077319
ISBN 13: 9780312077310
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paperback
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Better Brochures, Catalogs & Mailing Pieces
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ISBN 10: 0312077319
ISBN 13: 9780312077310
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Book Description Soft Cover. Condition: Good. First Edition. Wraps have light wear, spine is unbent. Pages are clean with no markings in text. Prior owner stamped front reverse and bottom sheet edges. Size: 8vo - 7¾" - 9¾" Tall. Ex Libris. Seller Inventory # 232795
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Better Brochures, Catalogs and Mailing Pieces : A Practical Guide with 178.
Published by
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(1984)
ISBN 10: 0312077319
ISBN 13: 9780312077310
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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
Published by
St. Martin's Griffin
(1984)
ISBN 10: 0312077319
ISBN 13: 9780312077310
Used
Softcover
Quantity: 1
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Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.37. Seller Inventory # bk0312077319xvz189zvxgdd
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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
Published by
St. Martin's Griffin
(1984)
ISBN 10: 0312077319
ISBN 13: 9780312077310
Used
Softcover
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Book Description Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 0.37. Seller Inventory # bk0312077319xvz189zvxacp
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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less
Published by
St. Martin's Griffin
(1984)
ISBN 10: 0312077319
ISBN 13: 9780312077310
Used
Softcover
Quantity: 1
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.37. Seller Inventory # 0312077319-2-3
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