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Were you looking for the book with access to MyMarketingLab? Buy Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText, 2/e (ISBN 9780273758594) and save 40%. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution? Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText, 2/e (ISBN 9780273758594). Alternatively, buy access online at www.MyMarketingLab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
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About the Author:
Michael R Solomon is Professor of Marketing at the Haub School of Business at Saint Joseph's University in Philadelphia. Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. Elnora W. Stuart is Professor of Marketing at the University of South Carolina Upstate. Bradley R. Barnes is Associate Dean for Internationalisation and Professor of International Management and Marketing at The Management School, University of Sheffield. Vincent-Wayne Mitchell is Professor of Consumer Marketing at Cass Business School, City University.
"About this title" may belong to another edition of this title.
- PublisherPearson Education Limited
- ISBN 10 0273758594
- ISBN 13 9780273758594
- BindingPaperback
- Edition number2
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Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText
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Book Description Paperback. Condition: Very Good. Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273758594
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Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText
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ISBN 10: 0273758594
ISBN 13: 9780273758594
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