Stimulus Factor, The - Hardcover

In our fast-moving new world of the Internet, e-commerce, and all things electronic, there is a great danger that we may lose site of the essential questions:

* How do we motivate our customers?
* How do we motivate our employees?
* How do we motivate ourselves?

The Stimulus Factor breaks fresh ground in answering these all-important questions and presents a radically new approach to the theory and practice of motivation for the start of this millennium. Based on research interviews with 1,000 people, from call center staff to Sir Richard Branson, the book reveals that motivation can only occur in response to a specific set of stimuli. This is "The Stimulus Factor." In other words, a stimulus must be factored into any motivational process. Written in a highly readable way, the book presents the practical steps needed to stimulate the motivation of customers and employees, as well as ourselves.

Dr. David Freemantle gained his doctorate at London University before becoming a production manager with Mars Ltd. He had a meteoric career progression culminating with a position on the Board of British Caledonian Airways. In 1985, he founded his own company, Superboss Ltd., which specializes in the areas of motivation, leadership, and customer service. He travels the world speaking at conferences and running seminars and has gained a worldwide reputation for his thought-provoking talks and programs. His clients include major airlines, retail chains, banks, and government organizations. This is David's tenth book. His previous books have been published in 17 different languages and include What Customers Like about You and 80 Thins You Must Do to Be a Great Boss. He lives in Windsor, UK and can be contacted at team@superboss.co.uk