If oil is a problem, it seems that cars are the solution. Working on innovative, environmental technologies and entirely new business models, the car industry could be launching society s greatest leap forward in a hundred years. Zoom visits the boardrooms of oil executives and shows how some are fearlessly exploring new energy sources and designs. Elsewhere, Carson and Vaitheeswaran examine the alliances that are being formed to end our addiction to oil in both the West and the growing markets of China, India and Russia, as well as what Toyota and the Prius can teach us, economically and ecologically.Zoom also introduces the Thomas Edison of the twenty-first century, a legendary inventor whose revolutionary work with hydrogen-powered vehicles on a pure water loop is already having a positive impact on the environment and the marketplace. The global race to discover cleaner energy sources is on - and Zoom demonstrates just how cars could be the driving force to a better and cleaner future.
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About the Author:
Iain Carson has been the Industry Editor of The Economist since 1994, covering the airline, transportation and manufacturing industries. He has also worked as a reporter and anchor for BBC Television and Channel Four. Vijay V. Vaitheeswaran is an MIT-trained engineer who covers global environmental and energy issues for The Economist. He is the author of Power to the People (FSG).
From AudioFile:
The authors examine the way the automobile industry is being transformed through advances in alternative fuels. Economist correspondents Carson and Vaitheeswaran offer a fascinating look at the current green revolution. As narrator, Vaitheeswaran offers little in the way of performance. He delivers a straightforward reading that will hold the listener's attention. The authors' goal is clearly not to lose their audience and to get their message across, both of which are accomplished in Vaitheeswaran's professional and concise reading. L.B. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine
"About this title" may belong to another edition of this title.
- PublisherPenguin Books Ltd
- Publication date2008
- ISBN 10 0141036729
- ISBN 13 9780141036724
- BindingPaperback
- Edition number1
- Number of pages336
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Rating