Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions.
This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.
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Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15526846-75
Book Description Hardcover. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-013015668X-4