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The Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals,) - Softcover
Two out of three people are employed in service-providing organizations, and yet most management and marketing techniques are geared towards the manufacturing industry. The Marketing of Services highlights the growing importance of service companies in today's economy and shows clearly the crucial distinction between service and services. It explores the role of marketing in the service environment - not just as specialist tasks but as an integrated business process.
Written in five accessible sections from the 'ground up', the author targets the service situation without the shackles of manufacturing thinking and experience. By skillfully blending theory, experience and illustration throughout, Ken Irons offers a clear picture of each of the processes suitable to market services successfully.
Written in five accessible sections from the 'ground up', the author targets the service situation without the shackles of manufacturing thinking and experience. By skillfully blending theory, experience and illustration throughout, Ken Irons offers a clear picture of each of the processes suitable to market services successfully.
"synopsis" may belong to another edition of this title.
About the Author:
Ken Irons is currently Chairman of KIA Management Consultants.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Book Co Ltd
- ISBN 10 0077090845
- ISBN 13 9780077090845
- BindingPaperback
- Number of pages254
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals,)
ISBN 10: 0077090845
ISBN 13: 9780077090845
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Book Description Paperback. Condition: Very Good. Two out of three professionals are employed as service providers, yet management and marketing techniques are mostly set up for the manufacturing industry. This text highlights the growing awareness of service companies that there is a distinction between service and manufacturing marketing. Communicating the benefits of a service is very different from marketing a tangible product and this text offers the necessary practical skills, strategies and guidance to effectively market a service. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003973098
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0077090845I3N00
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals)
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McGraw-Hill Publishing Co. 01/11/1996
(1996)
ISBN 10: 0077090845
ISBN 13: 9780077090845
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780077090845
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Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals)
Published by
McGraw-Hill Publishing Co.
(1996)
ISBN 10: 0077090845
ISBN 13: 9780077090845
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Paperback
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Highlighting on some pages of the book. Seller Inventory # CHL9459666
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals)
Published by
McGraw-Hill Publishing Co. 01/11/1996
(1996)
ISBN 10: 0077090845
ISBN 13: 9780077090845
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Softcover
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077090845
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage
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Mcgraw-Hill Education / Europe, Middle East & Africa
(1996)
ISBN 10: 0077090845
ISBN 13: 9780077090845
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780077090845. Seller Inventory # 8535145
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage
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(1997)
ISBN 10: 0077090845
ISBN 13: 9780077090845
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780077090845. Seller Inventory # 9017692
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage
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McGraw-Hill Publishing Co.
(1997)
ISBN 10: 0077090845
ISBN 13: 9780077090845
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Softcover
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Edition 1997. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-652-417
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals,)
Published by
McGraw-Hill Book Co Ltd
ISBN 10: 0077090845
ISBN 13: 9780077090845
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paperback
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Book Description paperback. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-0077090845-4
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