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This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
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The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
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- PublisherMcGraw-Hill Publishing Co.
- Publication date2002
- ISBN 10 0072469013
- ISBN 13 9780072469011
- BindingPaperback
- Number of pages384
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Study Guide to Accompany Marketing 7th
Published by
McGraw-Hill Publishing Co., Boston, MA.
(2002)
ISBN 10: 0072469013
ISBN 13: 9780072469011
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Book Description Softcover. Condition: New. 7th Edition. All pages clean. Never used. Multiple copies available this title. Quantity Available: 36. ISBN: 0072469013. ISBN/EAN: 9780072469011. Pictures of this item not already displayed here available upon request. Inventory No: 1560736835. Seller Inventory # 1560736835
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