Items related to Preface to Marketing Management (The Irwin/McGraw-Hill...
This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
"synopsis" may belong to another edition of this title.
About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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- PublisherMcGraw-Hill Education
- Publication date2002
- ISBN 10 0072466588
- ISBN 13 9780072466584
- BindingPaperback
- Number of pages336
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
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McGraw-Hill Education
(2002)
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ISBN 13: 9780072466584
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
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A Preface to Marketing Management
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
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McGraw-Hill Education
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ISBN 10: 0072466588
ISBN 13: 9780072466584
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Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_305893179
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
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ISBN 13: 9780072466584
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
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Preface to Marketing Management (Irwin/McGraw-Hill Series in Marketing)
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
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Preface to Marketing Managemen
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