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In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture - a world outside of the consumer-dominated world that encompasses us - pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.
In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.
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About the Author:
From Publishers Weekly:
JOSEPH HEATH is director of the Centre for Ethics at the University of Toronto, as well as professor in the department of philosophy and the School of Public Policy and Governance. He is the author of five books, including The Rebel Sell: Why the Culture Can’t Be Jammed (with Andrew Potter) and Filthy Lucre: Economics for People Who Hate Capitalism. He lives in Toronto.
Andrew Potter is the coauthor of the international bestseller Nation of Rebels. A journalist, writer, and teacher, he lives in Toronto. Follow him on Twitter (@jandrewpotter).
So-called rebellion not only perpetuates the market economy, it's the economy's biggest driving factor. So argue Canadian philosophy professors Heath and Potter; in their world, you can't "sell out" or be "co-opted," because you're already participating in the market, where rebellion is just another word for relentless innovation, fashion and cool. With sharp humor, the two make a solid case for consumerism being motivated by competitiveness rather than conformity, while pointing out the hypocrisies and shortcomings of "alternative" lifestyles, like the fascination with ancient non-Western medicine as somehow nobler and purer than modern science. Their theoretical underpinnings range from critiques of Freud to French postmodernism, and they layer their philosophical arguments with personal experience (though the use of "I" without identifying the writer as either Heath or Potter becomes irritating). The authors tear into veterans of the '60s counterculture repeatedly, and blaming the "all or nothing" approach of would-be radicals who drop out for holding back progress. The arguments are familiar, but Heath and Potter's sustained scrutiny of the premises from a market perspective freshens them.
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- PublisherHarper Business
- Publication date2004
- ISBN 10 006074586X
- ISBN 13 9780060745868
- BindingPaperback
- Edition number1
- Number of pages368
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